Why it's impawtant to #ReadTheLabel

Team Butternut, 25th April 2019

There are many great mysteries in life: the Da Vinci Code, house prices, fixing a printer, the M25. But we’ve been thinking that perhaps some pet food labels could be added to that list too.

At Butternut Box, we don’t like to point the paw at anyone else. In fact, we like to stay focused and mind our own (dog food) business. But we also know that there are confusing terms that can end up in your dog’s bowl, so we thought it might be helpful to explain what some of them mean. And that’s why we decided to launch our #ReadTheLabel campaign.

Our Butternutters will know that we only ever use freshly prepared, human-grade ingredients in the meals we make. Our recipes are made up of 40% vegetables and lentils as well as 60% single-source protein - which means when we say ‘beef’, we mean beef and nothing but the beef. We cook all of these ingredients at a gentle 90 degrees too so that we don’t kill their goodness (and vibe).

Most importantly though, anything that goes into our recipes is written on all of our pouch labels in plain English. We leave the fluff to our pooches, and the mystery to Meg.

But we know that there are some pet food labels out there that aren’t so clear.

And figuring out what some of them mean makes fixing a printer look like a walk in the park.

Stuff like:

‘Meat meal’:

This is generally made from animal by-products - beaks, feathers, bones and trotters (to name a few). These by-products get treated at a high-temperature and are ground into a protein powder to add to pet food.


We keep our meals completely grain-free, but where ‘cereals’ appear on some pet food labels, it means they can be anything from corn to wheat depending on what’s cheapest to buy. For pooches with sensitive tummies, this can be a bit of a minefield.

‘Derivatives of vegetable origin’:

We use fresh vegetables in all of our recipes, always. But ‘derivatives of vegetable origin’ in other pet foods can sometimes mean that a random mix of vegetables are selected (depending on cost) and are cooked at high temperatures to create a powder to add afterwards.

Butternut Box is different. Freshly prepared, human-grade ingredients that you can see and say (and understand).

If you’re struggling to understand some of the stuff in your dog’s bowl when you #ReadTheLabel, it’s probably time to give Butternut Box a try.

If you’re already a Butternutter (hello you), maybe share this blog post with someone you know who might need some help (and some freshly prepared food for their pooch) when they #ReadTheLabel.

Most Popular Posts

Allergy, Intolerance and Itchy Dogs

Food allergies in dogs are almost exclusively caused by certain proteins

Food and Behaviour in dogs

Could food be partly responsible for your dogs’ bad behaviour?

The 7 best breeds for family life

The best dogs for families are playful, friendly and great with kids. In this article, we take a look at the breeds who just love that close-knit family life.