Ingredients you’d find in your own fridge
That's what you'll find in our food
Fresh fruit & veg
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Human-quality meat
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Sustainably sourced fish
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When we say ‘human-quality’ we simply mean it's the same natural meat, fish and veg you’d eat.
Human-quality meat
Helps support strong muscles and a healthy immune system.
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Sustainably sourced fish
Supports shiny coats, healthy skin, supple joints and brain health.
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Spinach
Rich in vitamin K which supports blood clotting and bone health.
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Blueberries
Contains natural antioxidants.
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Sweet potatoes
Loaded with vitamin C to support healthy immune function.
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Parsley
Has antibacterial properties to support overall health, and could even help to freshen breath.
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Some things you’ll never find in our food:
Wheat fillers
The meaning of life (sorry)
Artificial flavours
Meat “derivatives”
Gums
Corn fillers
Artificial preservatives
Eaten homework
Added salt
Fillers
Hydrolysed proteins
Artificial colours
Added thickeners
Synthetic binders
Cheap grains
Artificial preservatives
Bones or beaks
Feet or feathers
Gels
Added sugar
Tennis ball sharing
Whole ingredients, handled with care
We gently cook, so the nutrients in our meat, fish and veg actually make it into the bowl.
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“The label might say carrot. But only one of them still looks like one by the time it reaches your dog’s bowl.”Dr. Ciara Clarke, in house Vet
How we cook our food is just as important as what’s in it
Cooking temperature is the single biggest determinant of nutrient loss and AGE formation.
Traditional dog food is blasted up to 250°C
Our fresh food is cooked safely at 90°C.
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We go beyond "complete and balanced"
"You'll see 'complete and balanced' on almost every dog food"
Dr. Bolu Eso · In-house vets
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“Good enough has never been good enough for us. Fresh goes further.”
Kev & Dave · Co-founders
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“Fresh delivers more nutrients per bite”
Dr. Ciara Clarke · In-house vets
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We’re fussy, so you (and your dog) don’t have to be.
Our recipes are pretty exclusive places to be - only the very best are allowed on the list.
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Bestseller
Beef It Up
Tender beef with sweet potatoes, peas and a hint of rosemary.
Rich in flavour
Fussy pup approved
Supports strong muscles
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Bestseller
Chicken You Out
Succulent chicken with peas and a little sage.
Low in fat
Grain free
Easy to digest
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Low fat
Gobble Gobble Turkey
Lean turkey with carrots, peas & some rosemary.
Low in fat
Easy to digest
Chicken alternative
New recipe
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Supports glossy coats
Duo of Chicken with Salmon
Chicken with salmon, pumpkin, red pepper and wholegrain rice, seasoned with a touch of turmeric.
Supports glossy coats
Packed with omega-3
Fussy pup approved
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Fussy Pup Approved
Wham Bam Lamb
Aromatic lamb with green beans and a pinch of turmeric
Rich in flavour
Fussy pup approved
Supports strong muscles
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Bestseller
Pork This Way
Juicy pork with carrots, butternut squash, and a touch of sage
Rich in flavour
Fussy pup approved
Supports glossy coats
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Bestseller
Duo of Duck & Chicken
With butternut squash, green beans and a sprinkle of cranberries.
Rich in flavour
Supports glossy coats
Dual protein
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Vegetarian
Ready Steady Veggie
Hearty veg with fresh cheese, eggs and a pinch of parsley
Low in fat
Grain free
Vegetarian
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Supports glossy coats
Salmon to Love
Flaky salmon and white fish with diced potatoes, green beans and a dash of dill.
Rich in flavour
Supports glossy coats
Packed with omega-3
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Fussy Pup Approved
Pork of The Town
Juicy pork with swede, quinoa and pearl barley, with a sprinkle of sage
Rich in flavour
Fussy pup approved
With fibre-rich quinoa
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Low Fat
Tuck in Chicken
Tender chicken with pumpkin, quinoa and pearl barley, with a touch of thyme
Low in fat
Easy to digest
With fibre-rich quinoa
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Low Fat
You've Got Game
A banquet of venison, guinea fowl and duck, paired with apples, carrots and parsnips and sprinkled with cranberries.
Low in fat
Rich in flavour
Grain free
Ingredients FAQs
You'll never find artificial preservatives, colours, or flavours in our meals. No meat derivatives. No hydrolysed proteins. No gums, thickeners, or corn fillers. No added salt or sugar.
And absolutely no low-quality animal by-products, no bones, heads, feet, or feathers. Just whole, honest ingredients. The kind you'd recognise in your own kitchen.
Every fruit and veg in our recipes earns its place. Nothing's there for show, or as cheap filler. Sweet potatoes and lentils bring steady, easy-to-digest energy. Spinach packs iron and key vitamins. Carrots and butternut squash deliver natural beta-carotene. And blueberries? A natural antioxidant boost, straight from the bush.
We use 100% real, whole meat and fish, the same stuff you'd find in the human food aisle. Not dried "meat meals." Not poultry meals. Not rendered animal fractions that have already been blasted with heat and pressure before they even reach a pet food factory.
What you see on our label is what's actually in the pouch: whole chicken, beef, turkey, lamb, pork, or salmon. Freshly prepared and gently cooked. Simple as that.
No. Never. Not in any of our meals or products.
"Meat derivatives" (or "animal derivatives") is a catch-all label term that lets manufacturers pad out food with unspecified animal parts such as cartilage, connective tissue, offal fractions from who-knows-where. We don't play that game.
Every protein source in our meals is named, fully traceable back to trusted farms, and made with real cuts of meat. If we wouldn't tell you what's in it, it's not in there.
Rosemary keeps things fresh, it's a natural antioxidant. Sage helps with smooth digestion. Thyme brings its own natural goodness. No synthetic mixes. No mystery additives. Just whole plants doing what they do best.
Our meals contain no added salt, no added sugar, and no artificial flavour enhancers.
Standard kibbles often spray on flavourings or pile in salt and sugar to make over-processed ingredients taste like something a dog might actually want. We don't need to. Our food is made with real, fresh meat and gently cooked at low temperatures to lock in the natural juices. Dogs love the flavour all on its own.
No artificial additives. No chemical preservatives.
Our meals stay fresh through gentle cooking and natural antioxidants, like the rosemary in our recipes. No synthetic preservatives. No artificial colours or flavours. Nothing you'd need a chemistry degree to decode.
Just real food, kept fresh the natural way in the fridge and freezer.
