BUTTERNUT BOX PRIVACY NOTICE

Last updated: 1 December 2025

What is this notice all about?

We want to be completely transparent about how we collect and use your personal data and this privacy notice exists to tell you exactly how we do this.

This notice applies where we decide why and how we process personal data and therefore act as a Data Controller under Data Protection Laws such as the UK Data Protection Act, the UK GDPR and the EU GDPR.

Our privacy notice tells you the journey of your personal data from the moment it enters our systems up until it's time for us to say "goodbye * as well as the various stops it makes along the way.

Scope

This privacy notice applies to the processing of personal data by us in connection with any of:

Types of personal data

Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed. This is known as anonymised data. Anonymised data falls outside the scope of Data Protection Laws. 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together:

Identity Data includes first name, last name, username or similar identifier and title.

Contact Data includes billing address, delivery address, email address and telephone number.

Financial Data via our payment service providers or where you provide payment details directly to us.

Transaction Data includes details about payments to and from you and other details for the provision of services.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.

Profile Data includes your username and password, searches made by you, your ratings and comments, preferences, feedback and survey responses.

Usage Data includes information about how you use our website and services.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Depending on your relationship with us we may process the categories of data above and categories of personal data specific to you which you will find in the processing tables.

Lawful bases: How we use your personal data

We will only use your personal data when the law allows us to. We will use your personal data in the following circumstances:

How we collect your personal data

Directly from you: You give us your personal data in your direct interactions with us. Such personal data includes Identity Data, Contact Data, Financial Data, Profile Data, Usage Data, Technical Data, Marketing and Communications Data (i) by filling in forms on our website (ii) by leaving ratings and comments (iii) by corresponding with us by email, post or by telephone. 

Third-party sources: We may receive Identity Data and Contact Data about you from third parties when:

Customer: Processing Information

This is where you are a customer of our products and services.

Processing activities 

Categories of personal data 

Lawful basis 

To download our app (UK only) 

Identity Data, Contact Data 

Performance of a contract 

Consent (to download our app onto your device) 

To sign you up to our products/ services 

Identity Data, Contact Data

Performance of a contract 

To facilitate account creation and login process

Identity Data, Contact Data 

Performance of a contract 

To respond to any enquires for example when you contact our Customer Love team 

Identity Data, Contact Data

Performance of a contract with you for example where you have queries about the product you have purchased

Necessary for our legitimate interests to ensure we respond to you in a timely manner

When you add your pet’s information on our website

Identity Data

Necessary for our legitimate interests so we can add your pet’s information and your information if you choose to add your personal data onto our website. 

To process and deliver our products/services to you including:

Manage payments, fees and charges and collect and recover money owed to us

Identity Data, Contact Data, Financial Data, Transaction Data 

Performance of a contract with you 

Necessary for our legitimate interests i.e., to recover debts due to us

Register you for our newsletters and marketing communications 

Identity Data, Contact Data

Consent (Opt-in) or Soft Opt-in (depending on which country you are located)

To post testimonials on our website that may contain personal information. 

Identity Data

Consent - Prior to posting a testimonial we will obtain your consent to use your name and the content of the testimonial. 

If you wish to update or delete your testimonial please contact us and include your name, testimonial location and contact information

To administer and protect our business and our platform / login portal and dashboard including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data

Identity Data, Contact Data Technical Data

Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

Necessary to comply with a legal obligation

Supplier: Processing Information

This is where you are supplier of products and services to us.

Processing activities 

Categories of personal data 

Lawful basis 

For you to provide services and products to us 

Identity Data, Contact Data, 

Performance of a contract 

Manage payments, fees and charges we owe you

Identity Data, Contact Data, Financial Data, Transaction Data 

Performance of a contract with you 

To engage with you for product/service support 

Identity Data, Contact Data 

Performance of a contract 

Necessary for our legitimate interests so that we are able to get in touch with our queries, issues and concerns. 

Partner: Processing Information

This is where you partner with us to promote our products and services.

Processing activities 

Categories of personal data 

Lawful basis 

Where we contract with you for your services to us 

Identity Data, Contact Data 

Performance of a contract 

Manage payments, fees and charges we owe you or you owe us 

Identity Data, Contact Data, Financial Data, Transaction Data 

Performance of a contract with you 

To engage with you to answer queries and feedback.  

Identity Data, Contact Data 

Performance of a contract 

Necessary for our legitimate interests so we can get in touch with one another. 

Website visitor: Processing Information

This is where you are a visitor on our website regardless as to whether you are a customer, supplier or partner.

Processing activities 

Categories of personal data 

Lawful basis 

When you contact us via our website, forms and other links on our website 

Identity Data, Contact Data

Necessary for our legitimate interests where we need to be able to respond to you. 

To manage our relationship with you which will include notifying you about changes to our terms or privacy notice 

Identity Data, Contact Data (where you have provided that data to us) 

Necessary for our legitimate interests i.e., to keep our records updated and to study how visitors use our products/services

To administer and protect our business and our website including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data 

Identity Data, Contact Data Technical Data

Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Identity Data Contact Data, Profile Data, Usage Data, Marketing and Communications Data, Technical Data

Necessary for our legitimate interests i.e., to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Technical Data, Usage Data 

Necessary for our legitimate interests to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy

Note: Where applicable consent will be used for data analytics obtained through cookies or similar technologies. See our cookies notice 

Use of non-essential cookies (where the jurisdiction applies and consent is required) 

Technical Data 

Consent 


 
Cookies notice

We gather information and statistics collectively about visitors to our website. Analysis of this information demonstrates the most frequently used sections of the website and assists us in continually improving the online service. Please also refer to our cookies notice below for more information on how we set cookies. 

Providing personal data

Where we need to collect personal data by law or under the terms of a contract we have with you and you do not provide that information when requested we may not be able to perform the contract we have or are trying to enter into with you for example to provide you with our services. In this case we may have to cancel our service but we will notify you if this is the case at the time.

Marketing communications

We may send you marketing communications electronically (via email, SMS or What’s App) or by contacting you by phone. You have the right to object to processing of your personal data for direct marketing purposes. You can unsubscribe from receiving marketing communications from us by using the unsubscribe methods contained in communications we send to you or by contacting us. See Contact us.

Where you opt out of receiving marketing communications this will not apply to personal data provided to us as a result of registering for or using our service, your service experience or other interactions with this website.

Postal communications

We may send you direct marketing by post. In such cases, we rely on our legitimate interests as our lawful basis for processing your personal data. Under data protection laws, consent is not required for postal marketing. Our legitimate interest is to inform you about relevant products or services that may be of interest to you, while always respecting your privacy rights and offering the option to opt out at any time.
 

How we share your personal data

We do not and will not sell any of your personal data to any third party, including your name, contact information or payment information. We may have to share your personal data with the parties set out below:

Please see below for a full list of our storage and service providers.

Hosting and analytics providers

Hosting and analytics providers

 

Order fulfilment service providers

Order fulfilment providers

Payment Service Providers

Payment service providers

Customer and administrative providers

Customer and admin providers

International transfers for UK/EU

We may transfer and process your personal data outside of the United Kingdom (UK) / European Union (EU) to countries where data protection laws are less stringent than those in the UK/EU. When we transfer your personal data outside of the UK/ EU we only do so to entities that offer our users the same level of data protection as that afforded by Data Protection Laws.

  1. We will only transfer your personal information to countries that have been deemed to provide an adequate level of protection for personal information; or

  2. We will use specific contracts approved for use in the UK or EU which give personal information the same protection it has in the UK/EU. For example, the use of Article 46 UK and EU GDPR safeguard mechanisms to transfer personal data endorsed by the UK Government or European Commission.

For other countries or where there is a specific requirement we will use local law guidance to ensure personal data is transferred securely where there is a requirement in law to do so.  To find out more about the transfer mechanism used please contact us.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

The transmission of information via the internet is not completely secure. Although we will take reasonable measures to protect your personal data, we cannot guarantee the security of your information transmitted and any transmission is at your own risk.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.  We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal information we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means and the applicable legal, regulatory, tax, accounting or other requirements.

We may anonymise your personal data so that it can no longer be associated with you for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

What are your rights?

Under certain circumstances, you have rights under Data Protection Laws. Not all rights are absolute and depending on where you are located, not all rights are given to you. You have:

The right to be informed

You have the right to be informed about the collection and use of your personal data, the purposes for processing, retention periods for that personal data and who it will be shared with. We have set this information out in this privacy notice. 

The right of access

You have the right to ask us for copies of the data we hold about you. If you ask us, we’ll confirm whether we’re processing your personal information and if so, provide you with a copy of that personal information(along with certain other details. 

The right to object

You have the right to ask us to stop processing your personal information in some circumstances, such as when we are relying on our own or someone else’s legitimate interests to process your personal information, when we are processing your personal information for direct marketing or when we are processing your personal information for research. 

The right to rectification

You have the right to ask us to rectify the personal information you think is inaccurate or to complete information you think is incomplete. When you ask us to rectify your information, if we’ve shared your personal information with others, we’ll let them know about the rectification where possible. 

The right to erasure

You have the right to ask us to erase your personal information, in some circumstances, such as where we no longer need it or you withdraw your consent where applicable.

The right to restrict processing

You have the right to ask us to restrict the processing of your personal information for a period of time in some circumstances, such as where you contest the accuracy of that personal information or object to us processing it. This right is separate from the right to object and will only stop us from using your personal information further, not from processing it. If we’ve shared your personal information with others, we’ll let them know about the restriction where possible. 

The right to data portability

You have the right to ask that we transfer the personal information you gave us to another organisation, or to someone else, in some circumstances. 

Right to withdraw consent

This is where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. Depending on the processing activity, we may not be able to provide certain services to you if you withdraw your consent. We will advise you if this is the case at the time you withdraw your consent.

Automated decision making:

This is where decisions are made about you by automated means. We do not carry out automated decision making that results in legal or similarly significant effect.

You don't have to pay anything to exercise your rights, however we can reserve the right to charge a fee should the request be deemed as repetitive or excessive.

Please contact us by sending an email to privacy@butternutbox.com if you wish to make a request under your rights; we have a calendar month to get back to you with a response. We may need to ask further questions such as clarifying your request and carry out ID verification to ensure that you are the right person we need to respond to.

In some circumstances we may need to extend the time taken to get back to you with your request. We have a further 2 months to deal with your request. We will let you know within the first month should we need an extension of time.

How you can complain

If you have any concerns about our use of your personal information, please contact us. You will find out details in the Our contact details section.

If you are not satisfied with our response or you are unhappy with how we have used your personal data, you can complain to the UK Information Commissioner's Office (ICO). 

ICO Website: https://www.ico.org.uk

Other Data Protection Supervisory Authority

You may also lodge a complaint with a supervisory authority if you live or work outside the UK or you have a complaint concerning our personal data processing activities.

Our contact details

Email: privacy@butternutbox.com

In writing: First Floor Gateway Central, White City Place, 187 Wood Lane, London W12 7SA, UK.

Changes to our privacy notice

This privacy notice may be changed from time to time in response to legal, technical or business developments. We will take appropriate measures to inform you when we update our privacy notice. We will obtain your consent to any material privacy notice changes if and where this is required by applicable Data Protection Laws.

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