Butternut Box at Crufts

Read time: 6 mins

03 Mar 2023

Crufts 2023 is upon us and we’re pleased to announce that Butternut Box will be attending the event as a sponsor. Our team will be there all weekend to help educate pooch parents on all things fresh food, as well as providing tasters and fun activities for all those who stop by for a visit. 

What is Crufts?

Crufts is the biggest annual dog show in the world. So it’s kind of a big deal.

When is Crufts 2023?

Crufts is taking place on the 9-12 March 2023. 

Where is Crufts Held?

Crufts 2023 is being held at the NEC in Birmingham. It has been held there since 1991, meaning this year will mark a whopping 33 years.

Why is Butternut Box Sponsoring Crufts?

Crufts is the annual meeting point for dog lovers, demonstrating the universal love for humankind’s best friend. Around 20,000 dogs will be competing at Crufts, some of which are Butternutters. By the way, that is the term we use to describe the happy and healthy dogs that subscribe to Butternut Box.

Keeping our pups around for as long as possible is something we can all get behind. Part of doing this means helping them to maintain a healthy lifestyle. Dog experts alike will agree that regular exercise and quality nutrition are the two things we should be barking the loudest about. With so much advice on the subject, it can be difficult to decide what’s best for your dog and their unique needs.

We care about ensuring that all dogs, regardless of their breed, whether mixed or pedigree, are fed the best possible food.

Our meals grain free

Spreading the Word About Fresh Food

At Butternut Box our goal is very simple. We want to do our best to make sure that everyone understands the benefits of feeding their dog a fresh diet. What is fresh food? We hear you ask. Fresh dog food is made using human-quality ingredients, gently cooked at 90 degrees, and then frozen to lock in the goodness. We never bulk our food out with nasty additives or preservatives. Our recipes are taste-tested not just by our team of dogs, but humans too, because we believe that dogs deserve better.

Some of our fan favourites include Chicken You Out, Wham Bam Lamb and Pork of the Town. All of which contain 60% meat. The rest of the ingredients include things like protein-packed quinoa, lentils, fresh vegetables and dried herbs. We even have a vegetarian recipe, Ready Steady Veggie, and a plant-based recipe, Plant Get Enough

What’s more, our pouches are perfectly portioned. Our specially-designed algorithm will gather information from you about your dog, such as their breed, age, body type, activity level, and any health conditions that they may have. We’ll then be able to decide which recipes will be best for your dog’s wellbeing.

Let’s say, for example, that you’ve told us your dog falls within the ‘little chubby’ category, our low fat meals and a slightly reduced portion size will be recommended. Similarly, if your dog is within the senior age category, our Wham Bam Lamb meal is likely to be recommended due to the inclusion of turmeric in the recipe, which is perfect for helping ease joint pain and inflammation.

Dog and box delivery day

We are a dog food subscription company. This means that all you have to do is choose from a selection of twelve delicious recipes, decide on a delivery date and watch as your dog listens in anticipation for the doorbell to ring. Whilst quality nutrition will always be at the heart of Butternut Box, we also want to ensure that we’re providing convenience, choice and delight. 

So that’s exactly why we’re sponsoring Crufts. To spread the woof about all of the good things we do and hopefully welcome lots of new Butternutters to the pack. 

Where to Find Butternut Box at Crufts

There may be over 500 trade stands at Crufts, but we find it hard to believe that you would miss our stand. Just in case, we will have a giant version of our iconic Butternut Box hanging from the ceiling. It’s pretty wagnificent.

Find us at one of our five stalls, located in each hall at the event.

🐾 Hall 1 - Stand 100

🐾 Hall 2 - Stand 82

🐾 Hall 3 - Stand 72

🐾 Hall 4 - Stand 94

🐾 Hall 5 - Stand 14

What Can You Expect to See at Our Stall?

Beep beep, fresh food coming through. Get ready to try some of our delicious recipes served up directly from our Butternut Box taste truck. As our food is human-grade quality and delicious, no judgement if you want to try our food out for yourself.

We will also be showcasing our giant bowl of truth. Half of this will be filled with unrecognisable, mystery ingredients commonly found in dry kibble and wet food. Your guess is as good as ours on this one. On the other side of the giant bowl, we invite you to compare the ingredients found in our food. This is where you’ll find things like quality meat, fresh vegetables, lentils and herbs. 

Influencer Meetup

On Saturday 11th March we will also be joined by a number of very im-pawtent influencers, including:

@lollythewhippet, @beagleskiko, @two.manc.pods, @_winniethespringer, @acockapoohnamedwinnie, @ranger_goldenretriever, @greatbritishdogwalks, @springerandsussex and @gilly.walter.rayf_pointers.

Demonstrations From Verity Hardcastle

Verity Hardcastle, master groomer, presenter and podcaster will be joining us on Saturday 11th March for a series of talks and demonstrations.

🐾 Tips For a Happy Dog - 10:30pm

🐾 Grooming Demonstration - 12:30pm

🐾 Dog Massage and Bonding Technique - 2:30pm

Breeds at Crufts

This year, Crufts have launched Crufts Entries which allows you to see the exact number of entries for each breed, as well as the total number of dogs competing in each section.

Labrador Retrievers hold the top spot with a total of 648 entries (537 competing), closely followed by Golden Retrievers with 593 entries (491 competing) and Whippets, although they certainly wouldn’t come third in a speed race, with 476 entries (400 competing).

Crufts Schedule 2023

Crufts is taking place across 4 days, from Thursday 9th March to Sunday 12th March. 

The main halls are open from 8:15am until 6:30pm. As well as the main arena events, there are lots of other things taking place throughout the weekend. For the full schedule, head to their What's On section. 

Can You Take Your Dog to Crufts?

Sadly not

Only dogs that are competing and have been invited to Crufts by The Kennel Club can attend. Assistance dogs are permitted. 

How to Watch and Stay Up to Date with Crufts

Channel 4

Crufts will be available daily on Channel 4 and More 4. 

Look out for our history of dog food advert during the show’s ad breaks.

Dog food through the ages

Butternut Box Social Media

A lot of the Butternut box squad members will be attending Crufts throughout the weekend so be sure to stay up to date with our Instagram, Facebook and TikTok for lots of terrier-ific content. 

We will be interviewing pet parents as they gather around our bowl of truth. Expect to see some puzzled faces as they try to name some of the unrecognisable ingredients.

There will also be a Butternut Box alternative awards where winners will be presented with awards like Best Snoot to Boop and Drooliest Pup. Because, well, every pup deserves a prize.